The conference will be held in Maribor (Slovenia), on April 14th and 15th, 2010 and will gather some 300 entrepreneurs, managers, academics and policy makers to discuss challenges of discovering the commercial potential in “product genome” and selling innovative ideas within company and in the market to provide long-term competitive success.

In the frame of the Conference, presentations of the finalists and the prize winner award ceremony of the Slovenian start-up competition will take place.